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ara Highsoft by Frauke Ludowig – Frauke’s Trip to Porto

Since 2019, our partner ara has an official testimonial: TV presenter Frauke Ludowig, who is launching her first own high heel collection. In March design and look were decided in the headquarters of ara in Langenfeld and in June the team went on a production tour to Porto in Portugal. The results and an exclusive preview of the new collection can be found in the August issue of sisterMAG. Have fun!

ara Highsoft by Frauke Ludowig

Frauke’s Trip to Porto

ara has a new testimonial for 2019 – and we can’t think of any woman better equipped to represent the quality shoe maker from Langenfeld: TV-Presenter Frauke Ludowig! 

In 2019, Frauke premieres her first own collection of high heels for ara.

The design and visuals were already chosen by the TV-star back in March – and in June, it was time for our trip:

We went all the way to sunny Porto to shoot Frauke’s ara HighSoft collection by the sea – there were stylish pumps as well as some beautiful flat shoes that complete the collection.


The ara HighSoft Pumps by Frauke Ludowig are available in two shapes: one with pointed toes and one with a rounded toe and a platform in the front.

The heel height of these pumps comes in at 8 cm and yet they are super soft and super flexible. Additionally, the shoes are available in a variety of colours and styles so every woman will find her favourite high heel.

Frauke Ludowig about her new ara collection:

»I’ve always been someone who likes walking quickly – which is why I need shoes that allow me to do just that. My new ara HighSoft models are ideal for me because I can walk fast in them but still feel like I’m wearing trainers!«

Click HERE to get right to the ara-onlineshop

The meeting in Langenfeld

The shared journey of FRAUKE LUDOWIG and ara already began in March, when the head of design at ara RALPH SCHLACHTER and his team met the TV-beauty to refine her first own collection. A visit to the production in Langenfeld was obviously an important part of the day. Frauke took a closer look at everything and spoke to the people that are behind the tradition that is the brand ara. It became clear: this fits! And by this, we don’t only mean the shoes but also the chemistry between everyone involved with the project.

KRESIMIR ZOVAK, on the right side, head of sales and marketing at ara, is excited about this collaboration.

Kresimir Zovak:

»Frauke Ludowig is the perfect fit for us and for our costumers: she knows exactly that type of shoe she wants and has great style without forfeiting comfort and convience!«

Trying it out

When we went to beautiful Porto in June, Frauke was finally allowed to really put her shoes to the test.

Frauke was thrilled by the rough Atlantic coast in Porto and soon found a cute little restaurant by the seaside to catch her breath: »This really is one of the most beautiful places I’ve ever been to!«

She also was fascinated by her new, comfortable shoes and the special location for our photo shoot in Portugal. Together with the presenter, we strolled through the narrow alleys of the picturesque seaside town and fell in love with Portuguese ease: small restaurants, colourful flowers and authentic architecture make this Portuguese hotspot especially charming.

The new ara HighSoft models by Frauke Ludowig can be combined in countless ways. She wore the ara HighSoft Slipper KENT, that beautifully highlights her slim feet, with a breezy summer outfit to the beach and then changed into the ara HighSoft LA Sneaker for a casual, jean-clad stroll by the harbour.

Besides the ara HighSoft-Function, these sneakers have the ara Dynergy Sole. The special Dynergy Sole support the rolling off of the foot with its unique lamella structure and perfectly cushions every step.

The ara HighSoft Ballet Flats BARI in slim width were matched to a pair of white trousers – summery and comfortable.

Click HERE to get right to the ara-onlineshop

Frauke Ludowig:

»No matter if I’m doing an exciting live show for my job or on a red carpet at night – I need comfortable shoes that match my style. I found the perfect partner in ara!«

The ara HighSoft Pumps the go by the name FRAUKE (the model with a pointed toe) and LUXEMBOURG (the model with a round toe) offer a variety of options for styling: slim pants, trendy two-pieces or feminine dresses: Frauke looks amazing in every outfit.

Click HERE to get right to the ara-onlineshop

Click HERE to watch Frauke’s Porto video

What makes the ara High Soft models special?

The fundamental thought behind developing the ara HighSoft was to take the convenience and walking experience of sneaker and transfer it to pumps and ballet flats while still offering a high heel and an elegant shape.

Frauke Ludowig:

»The new ara HighSoft models make me walk on sunshine.«

The unique comfortable walking experience of the HighSoft happens by combining super soft outer materials with a softly padded insole and a highly flexible outer sole.