Our journey with ara – the hottest shoe models of 2019
With our partner ara, fashion blogger Simone and the production team took a little trip to northern Germany. In Hamburg and at the Baltic Sea in Travemünde, the hottest shoe models of 2019 by ara were skillfully staged. Discover the result in the new sisterMAG issue and be inspired for spring – these shoes have got what it takes!
Our journey with Ara – Exploring Northern Germany with Simone
The hottest shoe models of 2019
SPRING IS NEAR!
Together with our partner ara, we are starting the year off right with new shoe innovations and lots of colours.
BLOGGER SIMONE joined us in presenting the hottest ara models of 2019 – featuring everything from comfortable sneakers and elegant ballet flats to airy sandals! Making a choice won’t be easy:
WHICH ONE IS YOUR NEW FAVOURITE?
EXPLORING HAMBURG AND THE BALTIC SEA WITH SIMONE
Wearing the new ara Fusion4 sneakers we spent our first day at the Tierpark Hagenbeck and the second day strolling around the beautiful port of Hamburg with the new ara Flex2Go Sneakers on our feet.
Afterwards, we moved closer to the sea as the ocean winds messed up our hair on a walk through Travemünde with the new ara ReBalance sneakers. Day four was very relaxed as we soaked up the first rays of sun on the wide, sandy beaches with summery ara sandals and the new ara HighSoft models.
THE ULTIMATE TEST AT THE TIERPARK HAGENBECK
HOW GOOD ARE THE NEW ARA FUSION4 SNEAKERS?
It’s been a while since blogger SIMONE, who lives in Frankfurt with two daughters, her husband and French bulldog Ulani, went to the zoo so she was very excited to take the new ara sneakers to the Tierpark Hagenbeck.
A day at the zoo is the perfect test track for a pair of sneakers: you spend hours on your feet, walking past all the different enclosures and rarely get a chance to sit down.
»I love strong colours, especially in spring! The new ara Fusion4 can be worn with so many outfits. Red, pink, blue, white – everyone will find a favourite.«
Being a fashion blogger, Simone is not only interested in the comfort of the new ara Fusion4, but also wants to know if she can combine it with several outfits. The new and colourful models immediately inspire several unique combinations!
THE ARA – LOCATION TIP
For our shooting, we were allowed to spend an exciting day at the HAMBURGER TIERPARK HAGENBECK . The Tierpark is perfectly suited for a trip with the entire family. Both kids and adults will be fascinated by the selection of animals! A special shout out goes to the tropical aquarium that was opened in 2007 and shows off over 14.300 animals in their unique diversity.
After only four hours at the Tierpark Hagenbeck, Simone has fed elephants, cuddled alpacas and watched the lions relax. How is she feeling?
»I still feel great and my feet aren’t tired at all. The Fusion 4 sneakers by ara are well padded enough to absorb my steps and make me feel like I can comfortably walk all day long.«
We have another highlight coming up for Simone: a visit to the tropical aquarium! Standing behind huge glass windows, you can watch the tropical and underwater worlds of the Tierpark go by as you wave to polar bears and seals. At the end of the day, Simone has worn multiple different ara sneakers and really enjoyed her day at the Tierpark. Her final words:
»I can absolutely recommend the Tierpark Hagenbeck, there is a lot to see for both kids and adults! Wearing the comfortable ara Fusion 4, I was well equipped for the day. Great sneakers for spring and summer 2019!«
On day two, we went back to the big city after spending so much time with nature – the perfect opportunity for Simone to discover the new ara Flex 2 Go sneakers while walking through the port of Hamburg!
ARA FLEX 2 GO – AN INNOVATION BY ARA
»I used to visit Hamburg quite often on business trips and I love being back and seeing all the changes. «
Simone chose to wear her ara Flex2Go sneakers with a knee-length dress and knitted cardigan to enjoy a long walk on her trip to the city: The Flex- Line that is integrated into the walking sole gives the front of the foot more flexibility while supporting the stability of the sole. As the sole remains extremely flexible, rolling off the foot becomes much easier, increasing comfort and decreasing tiredness.
THE ARA – LOCATION TIP
The Hafencity in Hamburg is rightfully one of the most impressive parts of Hamburg! As the German name suggests, it is right by the harbour and offers a unique view! A special draw is the new Elbphilharmonie that was opened in 2017 and attracts many thousands of visitors every day. Amazing for spring is the harbour’s birthday in May – a culinary and visual feast that will surely remain in your mind for a long time.
»Watching the sunset at the harbour was a beautiful experience and I feel so comfortable in my new ara Flex2Go sneakers!«
ARA REBALANCE – A SNEAKER AS COMFORTABLE AS A RUNNING SHOE
»The ocean air immediately puts me in a good mood!«
On day 3 we turn our backs on the city and make our way towards the Baltic Sea.
THE ARA – LOCATION TIP
Up in Northern Germany, situated in the bay of Lübeck by the Baltic Sea, you can find the beautiful town of Travemünde where we spent a day lounging in the sun. We had a sip of bubbly sitting in beach chairs and strolled along the beautiful promenade – Travemünde has many things to offer. Our tip: visit the open air cinema during the summer months and watch a movie right by the beach!
Simone used this opportunity to test the new ara ReBalance sneakers – she wore the bronze sneakers with a palette of blue and white and a captain’s hat.
Passing big ships and small fishing boats, Simone takes a short break in a beach chair to enjoy the sun. »I’ve been walking around all day long and even though I’ve been wearing the sneakers for the very first time today I don’t feel any pressure on my feet – I’m completely relaxed!«
The ara ReBalance sole with PU-technology from running shoes makes for a highly comfortable shoe that absorbs any shock. The soft sole enables elasticity, making the shoes very comfortable. The foot is extremely supported while rolling off.
The last day of our small ara – trip took us to the promenade of Travemünde and its long sandy beach so Simone could properly greet spring and its stiff breeze.
ARA HIGHSOFT – SUPER SOFT AND SUPER FLEXIBLE
The new ara HighSoft models shine in bright colours like red and pink and leave us wanting breezy outfits to match – Simone wore the new ara shoes both with casual pants and feminine dresses. ara offers a wide range of HighSoft ballerinas, pumps and slippers – and Simone has already found a firm favourite:
»The pink ballerinas perfectly match my shirt! And they’re so soft.«
THE ARA – LOCATION TIP
White sandy beaches as far as the eye can see – what more could you want? The promenade in Travemünde serves up incredible views alongside ocean air, pretty hotels and delicious fish rolls. The perfect setting for long walks or a cosy day in a beach chair and a great recommendation if you’re in need of a little break!
THE NEW ARA INNOVATION HIGHSOFT IS SOMETHING TRULY SPECIAL
The fundamental idea behind the HighSoft was to take the comfort and feeling of wearing sneakers and replicate this experience into our pumps and ballet range or line. The combination of super smooth soft-leather, a supple and a padded inner sole and a highly flexible outer sole result in the indescribably comfortable walking experience of the HighSoft.
Towards the afternoon, we went to the seaside and took a break in one of the beach chairs. At this point, even Simone took off her new favourite shoes to feel the soft, warm sand beneath her toes.
After four days in Northern Germany with the newest shoe-innovations, our first big ara-trip of 2019 came to an end. But this is only the beginning: as per usual, you can look forward to more exciting trips, inspiring influencers and shoes, shoes and even more shoes!