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My journey with ara – Amsterdam & Salzburg
- Project Manager: Sophie Siekmann
- Assistant to the project manager : Theresa Baier
- Models: Daniela Herold, Katja Schoffro
- Photos: Lale Tütüncübasi
- Videos: Claus Kuhlmann
- Hair & Make-Up: Patricia Heck
My journey with ara
comforable & stylish in Amsterdam & Salzburg
Over the course of this year, we are discovering the most beautiful places in Europe while wearing ara shoes. Together with the influencers Dani from @dani_nanaa and Katja from @emmaleinswelt we went to the Netherlands and Austria and the two took a closer look at Amsterdam and Salzburg for us. They were wearing the most beautiful ara shoes from autumn and winter 2019! Read about Dani’s and Katja’s adventures and what the new ara shoes can do!
Romantic town canals and bikes – Dani in Amsterdam
Blogger DANI just became a mum and loves sharing the newest fashion and lifestyle trends with her followers on her BLOG and INSTAGRAM .
She knew one thing right away: »If I’m going to be out and on my feet a lot, I am going to need comfortable shoes! But they should also look good, that’s important to me too.«
Together with her husband and son Milo, Dani travelled to the Dutch capital in early July to discover the city’s most beautiful corners and give the new ara winter models a spin.
»My favourite model is the cognac-coloured winter boot JACKSON. It won the >Freundin Perfect Piece Award< for fall / winter 2019 and I love it because it goes with numerous outfits and is super comfortable. It also keeps my feet toasty!«
ALONG ALL OF THE SMALL TOWN CANALS, DANI TOOK A STROLL – COME RAIN OR SHINE, THE NEW ARA MODELS ARE PERFECT FOR THIS TRIP.
CLICK HERE TO GET TO THE ara ONLINE SHOP
IF YOU PREFER BLACK, YOU CAN WEAR THE ara MODEL JACKSON IN THIS COLOUR WITH HIP CROCODILE-PATTERN.
To switch it up from wintery boots, Dani put on the autumnal SNEAKERS COURTYARD in black with gold writing. COMFORT WIDTH H makes this sneaker an especially comfortable companion!
In the pedestrian zone in the old town or at the modern SCIENCE CENTRE NEMO by the docks: Dani fully enjoyed her time in Amsterdam and had no problem walking around for hours in her new ara shoes – and she stayed true to her fashionista style.
THE SPECIAL THING ABOUT THE JACKSON BOOTS IS THE ara HIGHSOFT FEATURE – THE PADDED INSOLE IS VERY SOFT AND EXTRA COMFORTABLE. THE SHOES ALSO HAVE THE ara LIGHT CELL SOLE SO THE SHOES ARE VERY LIGHT DESPITE THE COMPACT APPEARANCE.
On Mozart’s footsteps
Katja with Frieda in Salzburg
Instagrammer KATJA travelled to the picturesque city of Salzburg with ara – and she wasn’t alone: right on top of her suitcase thrones her sweet Maltese dog Frieda. At 1.5 years she’s all grown up but still looks like a puppy. And she’s just as curious! The two discovered the traditional old town of Salzburg, strolled through the small lanes and even hiked up the famous Kapuziner mountain – all wearing different ara shoes from autumn and winter 2019.
The stylish ara high boots JACKSON took Katja through the pedestrian zone to the house where Mozart was born and the very special square of the Salzburger Dom.
CLICK HERE TO GET TO THE ara ONLINE SHOP
»The black high boots by ara are my favourites. They match so many outfits and are perfect for autumnal weather!« – Katja
Just like the red ara boots JACKSON, which Katja wore to enjoy the views from the Kapuziner mountain, the high boots also feature the ara HighSoft innovation to guarantee a super soft and comfortable walking experience in both models!
WHAT MAKES THE ara HIGHSOFT SO SPECIAL?
The basic thought behind developing HighSoft was to take the walking experience of a sneaker and apply it to other shoes. By combining super soft outer materials with a highly flexible sole and a softly padded insole, we achieve the indescribably comfortable walking experience of the HighSoft.
The models Jackson & Aspen have both a light cell sole!
The next day, Salzburg cooled down and Katja had to get out her trusty umbrella. Her feet were perfectly equipped with the ara boots ASPEN: This model features warm lining and GORE TEX® which make it the ideal shoe for cold and wet autumn and winter days. With the warm lining and GORE TEX® material, the shoes are waterproof but still breathable.
CLICK HERE TO GET TO THE ara ONLINE SHOP
At ara, you’ll find a wide range of shoes that are equipped with GORE TEX®. GORE TEX® is known for its reliable weather protection. It keeps water out and still carries sweat and moisture outside. This is due to the unique GORE TEX® membrane. The GORE TEX® membrane has more than 1,4 billion pores per square centimetre. The pores are 20.000 times as small as a drop of water and about 700 times bigger than a molecule of steam. Thanks to this characteristic, sweat can evaporate while water is kept out by the membrane.
Katja feels at home in Salzburg: »This city is worth a trip! You can go shopping and the architecture is truly impressive! I am already looking forward to coming back. With my new ara shoes, I am perfectly equipped for a long day on the town no matter the weather.«
Have you found your new favourite ara shoes yet? Wait for more exciting models in the next issues which are taking us to Barcelona and Dublin – the camera always by our side. Get excited!