Pinterest 100 for 2020

Pinterest 100 for 2020 – Coming up with new ideas made easy

Conjuring up new ideas is an art in itself, which is often not easy. Who does not remember moments sitting in front of a blank page or brooding together as a team about ideas for a new project. At such moments, the sisterMAG team often takes a look at Pinterest. One or the other big or small sisterMAG idea has been inspired by a pin. To support this process Pinterest recently developed a very helpful tool: »Pinterest 100 – 100 Trends for 2020«.

They originate in the search queries of the 320 million people who use Pinterest worldwide resulting in unique insights into new trends. You can explore the trends by theme or use the verticalized trend list to look for topics in a specific category.

Here is an excerpt of the topics that inspire us in 2020 when we have to conjure up ideas in a whim:

1. Beyond binary:

From flexible pronouns to unisex nurseries, a more accepting view of gender identity is on the rise. People are looking for more gender-neutral options for both everyday needs and milestone events.

Gender-neutral party ideas Instead of more traditional children’s party themes like princess or ninja parties, try rocketing into space or swinging through the jungle. (Gender neutral party themes +35%)

Androgynous wedding wear If puffy dresses aren’t quite your scene, there are plenty of other options. (Androgynous wedding dress +51%)

Tuxedo dresses Tuxedo dresses. White lace suits. Pies instead of cake. Do whatever you want. It’s your big day! (Tuxedo dress +99%)

2. Conscious consumption:

There’s a shift toward more conscious consumption as people reevaluate their impact. For many, that means using fewer, more sustainable things and keeping an eye on waste.

Product swaps It’s easy to be green. Try buying glass instead of plastic or swapping out paper for fabric napkins. (Eco-friendly swaps +172%)

Thrift store crafts Get crafty with thrift shop finds to create one-of-a-kind art or homemade gifts. (Thrift store crafts +2,276%)

3. Finding balance:

When you hear the word »wellness«, you might think of luxurious spas or relaxing getaways. But this year, we’re seeing people think about wellness in a more everyday way. People are looking for easy habits that help counter anxiety, stress and burnout.

Mood booster playlists Press play on everybody’s favorite songs for getting you moving and improving your mood. (Mood booster playlist +85%)

Cucumber juice Grab a cuke and smile, with all kinds of tasty and healthful recipes to choose from. (Cucumber juice benefits + 99%)

4. Home hub:

Thanks to new technology and flexible office policies, it’s never been easier to never leave home. This means big growth for industries like home decor, athleisure and delivery services.

Indoor microgreens Grow your own herbs and salad fixings, all year round, all right in your kitchen. (Microgreens growing indoor +223%)

Coffee stations Clear out some space on your counter for your very own high-end altar to caffeine. (Home coffee stations +751%)

5. Internationally inspired:

These days, you don’t need a passport to get hands-on with other cultures. Artisans, chefs and everyday people alike are using digital media to share their stories. Their tales of heritage and tradition crisscross the globe, inspiring others to go try something new.

Macedonian meals Send your stomach to the Balkans with kebapi (sausages) and tavche gravche (baked beans). (Extra big in: Australia, Germany)

Filipino desserts People are flipping for sweet Filipino fare, with tastes of coconut, banana and purple ube. (Extra big in: UAE, Saudi Arabia)

6. Pampered pets:

Pet pampering is reaching all-time highs. We’re talking farm-to-table dog food, pet playgrounds and even feline fashion.

Cakes for dogs Dog-safe pupcake recipes packed with wag-making ingredients, from peanut butter to meatloaf. (Dog safe cake recipe +167%)

7. Responsible travel:

It’s time for a travel tune-up. For some travelers, that means monitoring their environmental impact. They’re embracing cleaner transit methods, or even taking staycations instead of long-distance getaways.

Train travel Get your travel plans on track with your choice of eco-conscious, scenic train trips. (Train travel +107%)

Zero-waste travel essentials Eco-minded travel products and packing tips for the earth-friendly world traveler. (Zero waste travel essentials +48%)

Travel stories Some of the best parts of travel are the stories you get to share after you unpack. (Travel stories +125%)

8. Re-wilding:

Nature is the perfect antidote to digital fatigue, artificial lighting and sitting culture. Getting outside can lower stress and increase energy.

Outdoor bars Belly up to the bar, right in your own backyard. Sink, stove and meat spit included. (Outdoor kitchen bars +2,795%)

Nature travel Go climb a rock, or soak in a hot spring, or hike through the woods—whatever comes naturally. (Nature travel +253%)

9. Space everything:

Get ready for liftoff! For 2020, there’s a new kind of space race. Half a century after the first moon walk, space tourism is finally feeling real.

Astrology-themed parties The stars are aligned to help you throw the perfect astrology-inspired celebration. (Astrology party theme +247%)

Galaxy birthdays Swirls of metallic purple, blue and black make for an out-of-this-world birthday theme. (Galaxy themed birthday party +341%)

10. 90’s Rerun:

Forget partying like it’s 1999. These days, we’re living like it’s 1999. We’re seeing 90s references all over, from high-fashion runways to retro devices.

Lip gloss Put on your best 90s face with shiny lip gloss, lip liner and maybe even a touch of glitter. (Lip liner and gloss +144%)

Hair clips Wing or butterfly, basic or bedazzled, hair clips add easy flair to your hair. (Hair clips 90s +930%)

If you want to know more about the Pinterest 100 trends for 2020, please look here for more information: https://business.pinterest.com/sub/business/business-infographic-download/Pinterest-100-2020-en_us.pdf