Following the (foot) steps of a traditional company

The successful company ara has been existing for more than six decades – and still keeps up with the times as a traditional shoe brand. Modern zeitgeist is combined with solid craft – which results in shoes that bring their wearers through the day in a comfortable and fashionable way. sisterMAG examined the shoe producer carefully – and knows the secret of success now. You can read everything about ara in this article – and learn from Stefan Frank (board member for sales and marketing, development and central purchasing) what’s really important about shoes.