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The race against time

Instagram has long outgrown its existence as simply an app through which to publish private pictures. Many start-ups have discovered the apps boosting effect and present their products persuiasive pictures to the Instagram users. Bloggers are employed as influencer who sneak their reviews into the feed below each picture. There is a current trend with a special focus on pretty watches – sisterMAG has interviewed three start-ups to take a closer look at the phenomenon.