Christmas keeps Wham!ming on

Every December we meet them without fail: traditional Christmas carols. Whether during shopping, on the radio, on TV, or even in music streaming services – everywhere you’re followed by holiday classics. Pieces like »All I Want for Christmas is You« or »Last Christmas« were and still are undisputed chart hits every year anew. In hardly any other aspect of life do we place so much value on tradition. We are always on the run and on the lookout for new digital innovations that fundamentally change our lives – but why are we hanging on to the same Christmas carols every year?